Sales
What is Underwriting…
Underwriting is an acknowledgement of financial programming support from you and/or your business to this station. Underwriting announcements provide 15 to 30 seconds for you to increase awareness of your business to WNSB’s loyal and dedicated listenership.
Why Underwrite?
• Target the markets you want to reach. The diversity of music and public affairs programmed on WNSB enables your announcement to reach several different target groups throughout the day, maximizing your exposure.
• Increase the visibility of your company. Underwriting provides you a high profile among WNSB’s loyal and highly-desirable audience.
• Strengthen your corporate image. Show your association with and support of WNSB’s commitment to community, education, and public service. National studies have shown that listeners build a more positive image of a company that underwrites on public radio.
• Smart, affordable, and effective use of your marketing and public relations dollars.
• Create long-term positioning and awareness.
• Enhance employee pride. Show your employees your sense of commitment to the community – they’ll feel good about working for a company that supports their community.
• Compliment existing ad campaigns. Reinforce your overall marketing strategies. Include WNSB in your media mix.
• Listeners appreciate the “non-commercial” language of underwriting announcements. They are well aware that you are supporting their favorite programs. The audience listens more intently to the message contained in our announcements than the 15-17 minutes of advertising on most commercial radio stations.
• Show your support for diverse radio programming. WNSB has been broadcasting since 1980. We have a mixture of national and locally produced programs.
Underwriting Guidelines
Your 15 to 30 second on-air sponsorship message may be used to:
• Describe your business or organization.
• Identify products and/or services provided by your company.
• Communicate the corporate philosophy of your business.
• Demonstrate your company’s commitment to WNSB’s community and educational missions.
Your underwriting message may include any or all of the following:
• Who you are.
• Brief description of your products and or services.
• Corporate slogan.
• Brand and trade names.
• How long you’ve been in business.
• Your address, phone number, web site and e-mail addresses.
Just the facts, no opinions. Your underwriting message may not include:
• Comparative, qualitative or promotional language.
• Calls to action.
• Pricing, discounts, endorsements.
• Inducements to buy, sell or lease.
• Religious or political language.
The adherence to these FCC regulations serves to protect the non-commercial content that WNSB’s listener’s value.
Customized Schedule & Rates
You choose the audience you want to target with your message. Then we’ll be happy to create a customized underwriting package to meets your needs and budget. Rates depend upon the number of announcements and the time of day your messages are broadcast.
Together, we will create a partnership and underwriting schedule that best fits your needs.