What Is The Basis Of Stock Received As A Gift Understanding Marketing – An Overview of Strategies, Costs, Dangers and Risks

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Understanding Marketing – An Overview of Strategies, Costs, Dangers and Risks

Kodi Marketing ndi chiyani?

Kutsatsa ndi njira yamabizinesi yomwe ogula amalimbikitsidwa kuti achitepo kanthu ndi zomwe apereka. Izi zitha kukhala zokhudzana ndi kugulidwa kwa chinthu kapena ntchito, kujowina bungwe, kuvomerezedwa ndi munthu kapena malingaliro, zopereka kapena kuyika ndalama pachifukwa kapena kampani, kapena zosankha zina zosiyanasiyana.

Wogulitsa angagwiritse ntchito njira zingapo kuti afikire wogula zomwe zingagwirizane ndi luso lamakono kapena sayansi, kapena kuphatikiza ziwirizi.

Nthawi zambiri, wogula amadziwika kuti ndi membala wa gulu linalake los angeles anthu, lomwe limadziwika kuti msika. Mwachitsanzo, misika ingatanthauzidwe ndi zaka, ndalama, malo okhala, mtengo wanyumba, chiwongoladzanja, zizolowezi zogula, makampani kapena ntchito, ndi zina zotero, zomwe zimathandizira ndi kuphweka malonda. Kudziwa yemwe ntchito yotsatsa imakopa chidwi kwambiri kumathandiza wogulitsa malonda kupanga chinenero choyenera, kulingalira ndi zolimbikitsa kuti apeze chipambano mu zoyesayesa zake zamalonda.

Kusankha kutsata msika wina mosiyana ndi chilengedwe chonse kumayang’aniranso kwambiri ndalama zogulitsira komanso kumachepetsa kuyankha. Ngati aliyense kulikonse angakhale kasitomala, zoyembekeza zogulitsa zitha kukhala zokwera koma mtengo wamalonda uyeneranso kukhala wokwera kwambiri ndi cholinga chachikulu monga cholinga chake.

Pofuna kuthana ndi vutoli, njira zambiri zotsatsira nthawi zina zimagwiritsidwa ntchito kuti zithandizire popereka uthenga wamalonda. Ngati zomwe zikugulitsidwa zikuonedwa kuti n’zabwino komanso zokomera anthu, kufalitsa nkhani m’manyuzipepala kungathandize kwambiri kutsatsa. Popeza izi nthawi zambiri sizidalira ndalama zazikulu zamalonda kupatula zomwe zimafunikira kuthandizira chitukuko, kugawa, inde, malonda a zofalitsa kwa akonzi ndi osindikiza, ubwino wa kulengeza koteroko ukhoza kukhala wamtengo wapatali, ngakhale kuti nthawi zambiri zimakhala zozizwitsa pa chiwerengero chachikulu chotere. sikelo.

Kutsatsa kuli paliponse!

Kulikonse komwe timatembenukira, zonse zomwe timachita zimakhala zogwirizana ndi malonda, kaya takopeka kutenga nawo mbali muzochitika zina chifukwa cha izo kapena kukhala ndi chidwi ndi lingaliro lina chifukwa cha izo. Kaya tikuzindikira kapena ayi, pali nkhani zaumwini, zandale kapena zamalonda zomwe zimabisika monga nkhani zomwe timawerenga m’mapepala, kuseri kwa mabuku, mafilimu ndi nyimbo zomwe timakumana nazo monga chikhalidwe chathu, komanso mkati mwa masitolo athu ndi masitolo akuluakulu shopu. Inde, timazindikira mosavuta zoyesayesa zamalonda zomwe zimatifikira kudzera mwa makalata achindunji, kutsatsa kwapa TV, ndi pa intaneti monse kuphatikiza sipamu yomwe timalandira. advert nauseum. Kutsatsa kwakhala chimodzi mwazinthu zofala kwambiri m’moyo ndipo ndife opusa ngati sitikayikira kutsimikizika kapena kusalakwa kwa chilichonse chomwe timawerenga, kuwona ndi kumva.

Kutsatsa ndikulumikizana ndi maphunziro!

Kuti zinthu ziyende bwino pakutsatsa malonda, kasitomala amayenera kufikidwa m’njira zosiyanasiyana. Choyamba, si kasitomala aliyense amalandira pepala latsiku ndi tsiku kapena kumvetsera wailesi yapafupi. Sitikudziwa pang’ono za siteshoni ya TV yomwe angawonere, kumene amagula, misewu yomwe akuyenda kapena kumene amadyera. Kutengera ndi zomwe tikutsatsa, titha kugwiritsa ntchito njira zosiyanasiyana zotsatsa kuti atipatse chidwi. Ndipo, ngati tiwafikira kamodzi kokha, chimenecho sichiri chokwanira kuti chiwonekere kwamuyaya. Kutsatsa ndikofunikira mobwerezabwereza m’njira zingapo zosinthira nthawi zonse kuti mutsimikizire kuti kasitomala aliyense angagwirizane nazo mwanjira ina, phunzirani zomwe timapereka ndikumvetsetsa momwe zingawapindulire. Kuti akwaniritse kukhulupirika kwamakasitomala kwanthawi yayitali, wogula yemwe akumufunayo amayenera kulumikizidwa kuti adziwe zomwe tikugulitsa kuti amve kuti ndichinthu chomwe akufuna m’malo mokakamizidwa kuti chikhale chinthu chomwe amachifuna kwambiri, kuti adziwe pambuyo pake. adanyengedwa!

Kutsatsa Kukumveka Kokwera mtengo!

Inde, malonda amatha kukhala okwera mtengo makamaka ngati amachitika nthawi zonse. Koma m’dziko lamasiku ano, tili ndi njira zotsatsa zomwe sitinakhale nazo ngakhale zaka makumi awiri kapena makumi atatu zapitazo. Tsopano, m’malo molipira zosindikiza zotsika mtengo komanso zotumizira kutumiza bulosha kapena positi khadi kwa ogula omwe akufuna, titha kugwiritsa ntchito malonda a imelo, mawonedwe awebusayiti kapena zotsatsa zapaintaneti kuti tifikire msika womwewo, nthawi zambiri pamtengo wochepa. Masiku ano, m’malo mogula zotsatsa zotsika mtengo, titha kuyesetsa kukonza search engine marketing yatsamba lathu (kukhathamiritsa kwa injini zosaka) – (chinthu chomwe tingachite kwaulere, ngati tili ndi chidwi) kuti anthu osowa zomwe timapereka atipeze. Kusaka pa intaneti, m’malo moyesera kuwapeza pamtengo wa zakuthambo.

Nanga Bwanji Social Media Marketing?

Kuphatikiza pa njira zina zotsatsa zomwe zatchulidwa kale, pali zokonda zaposachedwa kwambiri za Facebook, Twitter, LinkedIn, ndi malo ena ochezera odziwika bwino omwe anthu, achichepere ndi achikulire, amathera maola ambiri akupanga maubwenzi ndi “abwenzi” omwe mwina sanakumanepo nawo kapena kukumana nawo. kukumana. Komabe amagawana zinsinsi zazikulu za malingaliro awo akuya ndi zilakolako komanso zithunzi zenizeni zoyimira zomwezo zomwe nthawi zina zimayika anthu m’mavuto ndi lamulo, kapena, abwana awo, sukulu kapena makolo.

Kaya kutsatsa kwapa media media ndikuchita bwino kwa mabizinesi sizikuwonekerabe chifukwa mabizinesi sapeza otsatira mamiliyoni ambiri momwe anthu otchuka amachitira. Koma ngati njira yoti makasitomala azitha kuyanjana ndi bizinesi yomwe mwina adapanga kukonda sikungatsutsidwe. Kodi izi zingatanthauzire ku malonda ambiri abizinesi? Tiyenera kudikirira ndikuwona, pomwe tikupitilizabe kugwiritsa ntchito nthawi yamtengo wapatali kupanga ma tweets ofunikira a zilembo 140 ndikupanga “persona” ya Facebook pabizinesiyo. Kuchokera pamalingaliro a wolemba uyu, njira yokhayo yothandiza pazamalonda ndi ya LinkedIn popeza imapereka nsanja yayikulu momwe mungapangire CV yanu pomwe aliyense wofuna kukulitsa luso lanu atha kufotokoza mwachidule zomwe mwakwanitsa, zomwe mwakumana nazo komanso zomwe mwakwaniritsa.

Kutsatsa Kungakhale Kwanzeru

Zambiri zomwe zimakhala njira zotsatsira zimakhazikika panzeru wamba kuposa njira yodabwitsa yasayansi. Monga tikuonera tsiku ndi tsiku mu gyrations msika wogulitsa komanso kutsamira ndale, ng’ombe maganizo maganizo. Patsiku lina lililonse, ngati misika yaku Japan kapena ku Europe kapena misika ya bond ikugulitsidwa pazifukwa zina, mutha kubetcha kuti misika yaku US itsatira zomwezo. Ndipo mu mpikisano uliwonse wa ndale, monga tikuchitira umboni m’ma primaries a ku United States, pamene munthu mmodzi amapambana, mwana pang’ono ndi pang’ono, m’pamenenso munthu adzasankhidwa kukhala wachipanichi. Dziko lamasiku ano likulamulidwa ndi kafukufuku wa mphindi ndi mphindi woyesedwa ndi kafukufuku amene anthu amaona zimene anthu ena akuganiza ndi kugwiritsa ntchito zotsatirapo kupanga maganizo awoawo. Nyani amaona, nyani amatero. N’chimodzimodzinso ndi malonda.

Ngati tauzidwa kuti mtundu wina wa khofi ndiye mtundu wotsogola ku America, mwina tikhulupirira zomwe tauzidwa, kuganiza kuti zimakoma kwambiri, mwina kudzigula tokha mosasamala mtengo wake, ndipo mwina titenge ngati zomwe timakonda. Zonse chifukwa tinauzidwa kuti aliyense akuchita. Chitetezo mu manambala, monga akunena.

Ndizodabwitsa kuti iwo omwe amakhala ochita malonda opambana nthawi zambiri amakhala kunja kwa ng’ombe, amamvetsetsa bwino za psychology ya anthu ambiri, ndipo amayandikira bizinesi ndi moyo m’njira yotsogola, yolenga komanso yapadera, malingaliro omwe amagwiritsa ntchito kupanga lotsatira. malonda chodabwitsa. Dziko lapansi lapangidwa ndi atsogoleri ndi otsatira: atsogoleri osankhidwa ochepa komanso gulu los angeles otsatira. Zimatengera mphamvu zambiri kuti mukhale mtsogoleri kuposa momwe zimakhalira kuti mulowe nawo gulu. Ndicho chifukwa chake malonda ndi ntchito yozikidwa pa kayendetsedwe ka maganizo ndi zosankha zochepa kuposa anthu opanda nzeru omwe alibe kanthu kapena kulimba mtima kuti adzisankhe okha.

Kodi pali kusiyana kotani pakati pa kutsatsa ndi kugulitsa?

Kugulitsa ndi gawo limodzi los angeles njira yayikulu yotsatsa. Kutsatsa kumayamba kalekale malonda kapena ntchito isanakonzekere kugulitsidwa. Kutsatsa kumaphatikizapo lingaliro, kutchula dzina, kuyika chizindikiro ndi kukwezera zomwe mukugulitsa pomwe kugulitsa ndikuyesa payekhapayekha kukopa mtsogoleri yemwe atha kuyankha kutsatsa kuti agule. Simungathe kukhala ndi imodzi popanda imzake, osachepera mosavuta. Kutsatsa ndi njira yomwe timayesetsa kukwaniritsa cholinga chomaliza chogulitsa. Popanda malonda, njira yogulitsira malonda ndi yovuta kwambiri chifukwa ntchito yonse yophunzitsa ogula za zopereka ili pamapewa a wogulitsa malonda. Kumbali ina, ngati kutsatsa kwakhala kopambana, wogulitsa malonda akhoza waltz podziwa kuti ogula akudziwitsidwa bwino za zomwe akupereka ndipo akhoza kuchita zamatsenga kuti asinthe chiyembekezocho kukhala kasitomala wokhutira.

Zina mwa zida zotsatsa malonda ndi ziti?

Pali njira zambiri zogulitsira zomwe mukufuna, zina ndizokwera mtengo, ndipo zina zimakhala zaulere. Njira zomwe timagwiritsa ntchito zomwe zimatiwonongera ndalama zambiri sizingagwire bwino ntchito ngati zina mwa zomwe timalandira monga mphatso. Zina mwa njira zotsika mtengo ndi kutsatsa kwapawayilesi, makalata achindunji, mafotokozedwe amsonkhano, kugawa mabuku osindikizidwa, kutsatsa kwapaintaneti, kutsatsa maimelo, ndi zina zambiri. Mwa zomwe zili zaulere ndi zoyesayesa zomwe zimatchedwa kutsatsa kwa zigawenga, zomwe ndizinthu zomwe timachita tokha kufalitsa mawu. , ma community ndikulengeza zomwe tikupereka. Izi zingaphatikizepo kutumiza ma flyers pa bolodi los angeles zidziwitso m’masitolo akuluakulu, nyumba zosungiramo mabuku, zogulitsa, masitolo ang’onoang’ono, ndi maofesi a boma, ndi zina zotero. Nthawi zonse timayika tag ku maimelo athu kumene anthu amatha kudina kuti apite pa webusaiti yathu, tikugwiritsa ntchito malonda a zigawenga pa no. mtengo. Kuwonetsetsa kuti timapezeka mosavuta pakusaka pa intaneti kudzera pakukhathamiritsa kwa injini zosakira patsamba lathu kapena kupezeka kwina pa intaneti, ndi njira yabwino kwambiri yopezera malonda aulere. Njira imodzi yochitira izi ndikulembetsa kampani yanu kapena bungwe lanu pamawunivesite aliwonse aulere pa intaneti pamakampani anu, dera lanu kapena gulu lachidwi lomwe limatanthawuza kukula kokulirapo pakapita nthawi.

Kodi ma viral advertising ndi chiyani?

Kutsatsa kwa ma virus (monga momwe zimakhudzira liwu loti “kachilombo,” kutanthauza kupatsirana komanso kufalikira) ndi njira ina yotsatsira kwaulere motsogozedwa ndi zisankho zanzeru zomwe titha kupanga kuti tikwaniritse zolinga zathu. Njira yosavuta yofotokozera kutsatsa kwa ma virus ndi yomwe imalankhulidwa kudzera pa “mawu-pakamwa.” Zogwirizana ndi malingaliro ang’ombe omwe takambirana pamwambapa, ngati mnzako kapena mnzake wamalonda atchula chinthu kapena ntchito mwanjira yabwino, tidzakhala okonda kwambiri kuzikumbukira ndikuziwona. Izi zitha kuchitika pamsonkhano wabizinesi, m’malo ogulitsira, pamasewera a mpira kapena chakudya chamasana. Komabe, popeza ambiri aife timathera nthawi yochuluka pa intaneti, zitha kuchitika kulikonse komwe timatembenukira podina mabatani a “like” pa Facebook kapena batani los angeles “1” pa Google, pakati pa ena. Izi ndi zolimbikitsa zathu pomwe timapereka “chala chachikulu” ku zomwe takumana nazo ndipo tikufuna kugawana ndi anzathu kuti nawonso asangalale nazo. Kutulutsa zopereka zanu ndi mabatani otere ophatikizidwa kungapangitse kutsatsa kwa ma virus m’malo mwanu.

Kutsatsa kwa ma virus kumatha kukhala ndi zotulukapo zamphamvu monga zimachitikira kasitomala m’modzi yemwe ali ndi malo ogulitsira pa intaneti. Makasitomala ake ambiri amapezeka pamisonkhano yapadera yapaintaneti yokhudzana ndi mtundu wagalimoto yomwe amayendetsa pomwe mamembala amakambirana zazinthu zomwe adayika komanso komwe adagula, ndikutsatiridwa ndi ulalo wopita patsamba lake. Kutumiza kotereku kumabwerezedwa pazokambirana zina zomwe zikutsatira, kuchulukitsa kuchuluka kwa maulalo kutsamba lake, kukulitsa mphamvu ya search engine marketing yake ndikumufikitsa pamwamba pakusaka pa intaneti pazomwe amagulitsa. Sanalipira kalikonse pamwambowu wamwayi kupatula khama lomwe amawononga tsiku ndi tsiku kuti apereke malonda apamwamba komanso ntchito yabwino kwamakasitomala.

Kodi mukufuna malonda?

Ngati muli mu bizinesi, ndithudi mumachita. Ngakhale mutha kuyesa kuchita zambiri momwe mungathere nokha, ndikulangizidwa kuti muyambe ndi maziko odalirika a dzina los angeles akatswiri, brand, tsamba lawebusayiti komanso kukhathamiritsa kwa injini zosaka kuti muyambe pa phazi lakumanja. Kuchokera pamenepo, mutha kulimbikira ntchito zotsatsa zigawenga ndikufunafuna ntchito zamalonda zaukadaulo momwe zimafunikira pa zosowa zapadera, monga kutsatsa kwamphamvu, kogwira mtima kuti muyendetse, kupanga zolemba zamaluso zamalonda kuti mugawidwe pawonetsero yomwe ikubwera, kapena kukwezera makalata mwachindunji ku mndandanda wanu wa makasitomala obwereza, mwachitsanzo. Mabizinesi ena amasankha kusamalira misonkho yawo kuti asunge ndalama zogwiritsira ntchito akauntanti pazinthu zovuta zotere pachiwopsezo choti awerengedwe. Momwemonso, mutha kuyesa kupanga zida zotsatsa nokha koma pazolinga zanthawi yayitali ndikubweza bwino pazachuma, ndikofunikira kusiya chitukuko cha malonda kwa akatswiri.

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